Why the church must twitter?

15 01 2009

“I am confident – no matter what type of church you are leading, no matter what type of community you are ministering to, no matter how much you do or don’t like technology – this E-Book will lead to a conversation that needs to be had.”

Terry Storch – LifeChurch.tv

I wonder should the Church be twittering? Twittering is one of the social media platform that’s gaining rapid popularity among netizens. The platform is so popular because it allows posting of short messages on a singular platform that allows followers to follow the updates to the moments in life.

It is a great marketing tool, of which i have been exploring as one of the main options in our social media marketing campaign. However for a church to employ this platform, it runs a greater risk of packaging our faith in a marketing aspects. Question remains, how can we remain relevant to this world without becoming the world? Christianity today seeks relevancy not just in its secular appeal such as sanctuary or a quasi-yoga’istic approach to life, but it is bigger than these, it seeks a spiritual revelation of our sinful nature and the Gospel of the good news in a Saviour revealed in the person Jesus. That He died for our sins and was buried but on the third day, He rose again, and ascended into the heavens and He will be back. It is a spiritual message that must dawn in the human spirit an absolute moral direction as a result of a regeneration of our spirit.

Then the question would make more sense in whether the Church must twitter rather than Why the church should twitter.


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